Love Bunny was designed 12 years ago as an effective tool for helping babies sleep. It measures 40cm long with 30cm ears, lined in satin. The tactile fleece is decorated with raised tactile dots in white and grey, creating a comfortingly soft surface. The product is intended to be introduced to newborns shortly before or after birth, to become familiar through the scent of the mother. Older users also find it to be a calming and soothing presence, with reported benefits for anxiety and stress relief. During the pandemic, Love Bunny has been particularly praised, providing comfort to people of all ages.